Monday, July 19, 2010

Do YOU Find The TIME To Do Mindless Things?

There's not much nicer than a roaring fire on a mid-winter's evening.

And once or twice a week, for some forty-five minutes to an hour, you'll find me swinging an axe to chop firewood.

My wife calls it a 'mindless' task and wonders why I just don't pay someone to do it.

But, here's the thing, it is not a mindless task for me... not only is it keeping me in some sort of physical condition, it also allows me to think through new business projects and ideas.

The other 5 days a week, I swim for an hour (3 times a week) or gym for an hour (twice a week)... again, 'mindless' activity, some might say... five glorious hours per week where I get some quality THINKING done.

As I think back to my many swimming & running training days...and younger days of paddle-skiing days in the surf (up to 3 hours at a time - if not much of the day if I could)... these 'mindless' activities were all great THINKING time.

THINKING time - the most precious time that YOU can have!

Do YOU do it?

Do YOU get out and walk, run, swim... participate in some 'mindless' activity.. ;-)

It might just be good for YOU and YOUR business. Do it!

Let's close today's thought with an 'interview' comment or 3 from the twenty-second of our potential virtual Board of Advisers:

Seth Godin - American Entrepreneur, Author, Public Speaker - Permission Marketing & Purple Cow.

  1. quote: 'Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. A Purple Cow, though. Now that would be interesting. (For a while.) The essence of the Purple Cow is that it must be remarkable. In fact, if “remarkable” started with a P, I could probably dispense with the cow subterfuge, but what can you do? This book is about the why, the what, and the how of remarkable..'
  2. quote: 'My goal in Purple Cow is to make it clear that it’s safer to be risky –to fortify your desire to do truly amazing things. Once you see that the old ways have nowhere to go but down, it becomes even more imperative to create things worth talking about. You must develop products, services, and techniques that the market will actually seek out..'
  3. quote: 'The Purple Cow is so rare because people are afraid. If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise– ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. The winners will be companies that figure out what’s working fastest–and do it more (and figure out what’s not working–and kill it). The lesson here is simple: The more intransigent your market, the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.'


Today's thought is brought to you by:
WISDOMS - Powerful PEAK Performance Program

No comments:

Post a Comment